Monday, December 7, 2009

Red Carpet


Fashion is one of the beautiful ways of expressing a personality; it directly communicates one’s life style. No matter it’s the dress, the collection of jewelry, the hairstyle, footwear, bags, perfumes and other accessories etc, all the things you carry tells something about your personality.

In order to maintain your right image, you need to be careful about the fashion statement, you are with. It is the form of non-verbal communication, when you represent yourself; your class, gender, education or occupation, your family background, locality, rank etc, through your looks. Fashion has strong relation with the Semiotics, as it is also a language of signs & symbols, and non-verbally communicates the meanings about an individual. So, if you know the body art of representing yourself, you can have a better image.

Now in today’s fast era of competition, everyone wants to look better as compared to others. People are adopting new fashion trends and most of the people don’t feel hesitate in experimenting some latest Fashion style. This trend of adopting and experimenting fresh Fashion expression is gaining importance all over the world, in all the Fashion industries globally.

In our Pakistani Fashion industry as well, people are implementing new Fashion styles in their everyday life, by various means. Pakistani Fashion industry is establishing its well renowned name in the world of style and Fashion. It’s because of the large number of people working in it, like the models, designers, stylists etc. These fashion celebrities have their own style charisma and personage; no matter they are on ramp, on the cover page of some magazine, on screen, or on the Red Carpet.

There is also an emerging trend of introducing innovative Fashion statement by the Fashion icons. Special shows & programs are arranged by different T.V channels and Fashion magazines, just to have few comments of the Fashion personalities and to catch their looks. In this way, Fashion followers pursue their Fashion style and try to implement it in their lifestyle. Not only the Fashion followers are making the Red Carpet an important place to watch out but the Fashion stars are becoming conscious too. Fashion celebrities feel honor to introduce them as the Red Carpet personality. In order to have better looks, almost all of them like to wear dress by well-reputed designers, have their make-up done by some prominent salons, their jewelry collection by some well-liked jewelry designer etc.

In short, the manner through which Fashion personalities represent them on the Red Carpet, is rapidly grabbing the attention of the Fashion lovers.

This season, Luscious Cosmetics storms the market with a set of brand new products!


Luscious Cosmetics introduces a range of affordable delightfully well-priced diamond finish nail colour, a brand new ultra-shine lip gloss range, Incredible Lash Mascara, and a Deluxe Brush Set!

Luscious Diamond Finish Nail Lacquer

Luscious Cosmetics introduces its brand new range of nail colour in 16 irresistible shades that include the hottest colours seen on international catwalks for the season. The formula is free from formaldehyde, DBP and Toluene which are common toxic ingredients present in many nail polish brands and can have serious harmful effects. The high gloss, quick dry formula is perfect to drench your fingertips in unstoppable colour!

Ultra-shine Lip Gloss

Turn on the shine with Luscious Ultra-shine lip gloss in an array of gorgeous super-shiny shades that add a glistening, glassy, splash of colour with a delicious fruity scent. It coats lips with a shot of ultra-glam that goes on smooth and fast with a silky brush applicator, keeping you in perfect control. Protects and nourishes your lips with the powerful antioxidant trio of vitamin A, C and E.

Incredible Lash Mascara

Luscious Incredible Lash Mascara provides volume, length and curl for the longest, fullest lashes. The waterproof, all-in-one formula contains conditioning and strengthening ingredients for beautiful, Luscious lashes. The special brush spirals around each lash to lift, curl, and define for a perfect application and intense velvety finish. Hypoallergenic and suitable for sensitive eyes. Get ready for lashes with a little more oomph and a lot more glamour.

12 piece Deluxe Brush Set

A deluxe, twelve-piece brush collection for the diva who’s got to have it all. This brush set includes 12 luxury brushes for creating a professional, polished makeup application and includes a face powder brush, a foundation brush, a lip brush, a brow brush, two different eyeliner brushes, and six eye shadow brushes. These high quality brushes have sleek handles and top quality synthetic Taklon hairs in keeping with the cruelty free policy of Luscious Cosmetics. This set comes with its own glamorous faux leather carrying case.

The cosmetics line already includes a line of pressed powders, a whitening base, a range of foundation, lipsticks, lip glosses, eye shadows, and blush and includes an acclaimed mascara and Catwalk eyeliner

Pakistan Fashion Week 2009


Pakistani Fashion Industry has achieved a well-reputed place among the leading Style & Fashion Industries of the world. There are certain motivation & dedication of many Fashion promoters, behind the success of the Pakistani Fashion industry.

Recently Pakistani Fashion industry has proudly produced a fashion affair named, Pakistan Fashion week 2009. This Fashion event was held in the city of lights, Karachi; so also termed as Karachi Fashion week. The duration of the Pakistan Fashion week was 4-7 November, 2009 and approximately 32 designers from all over the Pakistan participated the Pakistan Fashion week. In this way all the designers have got the chance through Pakistan Fashion week to showcase their designed work at national level.

Many Fashion celebrities, Fashion lovers & followers have appreciated the Pakistan Fashion week 2009, a lot. Among other interesting things about the Fashion affair, one was the soothing & romantic environment, venue of the Karachi Pakistan Fashion week. Furthermore, the most admirable thing of the Pakistan Fashion week 2009 was, the clothes, and the fabric & material used to prepare them, the designers who designed them, and the models, all were true Pakistani.

Pakistan Fashion week offered an opportunity to the designers, not only to showcase their designed work and to promote their labels but also through Pakistan Fashion week designers got the chance to expand their market value. The ready-to-wear and bridal lines of the designers in Pakistan Fashion week were highly appreciated in the country’s largest fashion event. The four-day event of the Pakistan Fashion week was consist of 16 ramp shows, exhibition stalls by different designers, and business seminars too.

Many renowned designers presented their designed formal & casual outfits, bridal wear, party wear, western wear, jackets, and accessories etc, in the Pakistan Fashion week. Some renowned designers included Rezwan Beyg, Deepak Parwani, Maheen Khan etc, have showcased their work. Besides senior designers, some emerging designers avail this golden opportunity of presenting themselves in front of the Pakistan Fashion celebrities.

Besides some other remarkable advantages, Pakistan Fashion week also proved as one of the light and entertaining events for the nation, these days; when the air is dangerously threatening the people with any sudden bad news at any time. Although, because of the security concerns, Pakistan Fashion week had to be postponed two times and then arranged on the replaced venue; as life has to move on


The Karachi Fashion week was started by following the respect of ‘Woman first’ as Sonya Battla, a Pakistani Fashion designer commenced the Pakistan Fashion week. Her collection was like a tribute the mixed cultured women. Then the Feeha Jamshed’s khaki (Army’s dress) colored outfits amazed the audience of the Pakistan Fashion week. Ismail Farid’s comprehensive collection of monochrome martial in the Pakistan Fashion week was acknowledging the Pakistan’s army soldiers who devoted their lives in the war against terrorism.

Almost all the Fashion assortment of the designers in the Pakistan Fashion week 2009 was representing the ‘Gesture of Defiance to the Taliban’, in a true sense.

In this way, Pakistan Fashion week 2009 presented the positive image and conveyed a good message to the whole world.

Dressing up on Eid is the real excitement of the day


women usually only love Eid for they get the reason to make new clothes which are in fashion and which make them look nothing less than a queen. Clothes are not only an attraction for women but also for children as they get to choose clothes they love and then show them off to their cousins and friends on Eid. Eid is indeed a special day for everyone.

The best look is often not the result of only the hard work but also the attire and presentation that adds up to it the color that will assure the look you want to achieve on Eid. So dress plays a very important role on Eid. While there are no hard-and-fast rules of fashion in Pakistan, most style authorities agree on a few basic principles. They hold true, no matter how cheap and tacky your dress is for Eid.

So, when you are shopping for new Eid dress for yourself or thinking of truly unique dresses then Liberty, Pakistan is the place. In Pakistan the dresses come in many different styles from simple to elaborate, to suit many tastes. For Eid Pakistan is full of places where you can buy dresses which help you looking the best on this Eid. Dresses with a lot of embroidery are very in fashion in Pakistan and shirts which are long enough to touch your ankles are also the hype in Pakistan. So this Eid try to focus on such dresses.

These are Eid dresses that you will reach for day after day long after Eid is past. These are Eid dresses that you will dress up for parties and dress down for work or school. These are Eid dresses that will really set you apart on the Eid day in Pakistan.

Beauty is the first step to Fashion


Fashion is a trend that has fast become an epidemic in Pakistan. A pre-requisite to this necessary fashion epidemic is beauty. Pakistan has fallen prey to the international phenomenon of no compromise on beauty. Beauty is the baby step one needs to take to be accepted in the Pakistan fashion world.

Beauty is not all about pretty faces or about fair and lovely; Pakistan fashion has little more depth than that. Beauty in these new times of extreme fashion mania in Pakistan is more about self maintenance. In Pakistan Beauty is mostly wrongly interpreted as physical appearance and looks solely. Beauty is more of a characteristic which gives reason for appreciation. Hence beauty is an excuse to experience pleasure. Beauty is physical well being combined with emotional well being topped by mental well being. Beauty is only complete once well being has been achieved in all dimensions.

Fashion is a vast arena. Fashion doesn’t confine imagination. Fashion is not conformed by any one definition of fashion. Fashion is beauty one step ahead. Fashion blends beauty with style and trend. The perfect blend of these components and voila you have a fashion diva at your disposal. Fashion and beauty are so inter connected that fashion and beauty cannot be separated from one another. In Pakistan beauty and fashion have been highly influenced by culture. Therefore it is hardly surprising that in Pakistan fashion and beauty have become heavily commercialized.

Commercials in Pakistan have created a false sense of ‘ideal beauty’. This ideal beauty is being sold to the masses in Pakistan in the name of conformity with the Pakistan fashion. We live in times where consumer is being trained to endorse fashion and beauty as part of their everyday routine.

However the wrong assumption is how beauty and fashion cannot be cheaply acquired in Pakistan. Neither beauty nor fashion requires heavy cash spending in Pakistan. Both fashion and beauty can be conformed to at economical rates even in Pakistan.

Here are some easy tips to follow at home to keep your beauty rejuvenated. There are many beauty tips that are home based. Honey is a regular home product; try using honey everyday for fifteen minutes. When you will wash your face your skin will young and glowing. See beauty is not exactly as difficult as they make it out to be.

Beauty compliments fashion; fashion compliments beauty.

Fashion is not the Hercules we make it out to be. It is as every day as beauty is. Consider beauty a fore-runner to the world of fashion and style

Zero, a Silent KillerZero, a Silent Killer


Zero, a digit that has been haunting women all over the world for centuries now. And no I don’t mean it in the bank corrupt way but in terms of weight. Zero size is a dream every girl dreams of achieving and many don’t. It is sad how many young girls each year get stung by this bug and become ill and sometimes it has known to be life threatening as well. A question many ask and the answer most don’t know; what really is zero size? Size zero is an American clothes size. The measurements vary from store to store but typically would be about a 31 inch bust, 24 inch waist and 33 inch hips. In UK sizes this would be a standard size 6. Size 0 is the smallest US size available apart from a size 00 which is 1 inch smaller (equivalent of a UK size 4 - measurements 30-23-32).

Media has given the un-needed hype to zero size which has direct impact on the common people in the society. Boys wish to with women just like Angelina Jolie or Kareena Kapoor. Recently this bug reached Pakistan because our neighboring country actresses have also started to attain the impossible; to become zero size. Many like Shilpa Shetty and Kareena Kapoor have already become zero size putting direct pressure on our society as we relate more and more by Bollywood than Hollywood. Zero size pressure is one many girls can’t take and hence fall for the deadly disease anorexia nervosa. Anorexia nervosa in layman language is starvation to death but media has given it the fancy name of zero size.

Louise Redknapp, a singer and TV presenter, says of her documentary The Truth about Size Zero, “towards the end I remember thinking? It’s kind of nice to feel your jeans loosening.’ Oh my God, it felt pretty good. It was the first time I could wear skinny jeans and flat shoes and not feel fat. At that point I actually liked my body better, which is frightening. But my face and neck looked gaunt and, anyway, I couldn’t have maintained it. I felt like crap.”

Zero size may be tempting to achieve but it is not healthy and definitely not worth risking your life. Hence try to look for happiness in the things that really matter and always be motivated to live a healthy life than a life under peer pressure and life of living in false fairy tales.

Zero size is not the end of the world and surely it is not the beginning either. Life is all you make of it and your weight is not to be blamed for any failures that come your way. So don’t punish yourself for the crime you didn’t commit

LSA Fashion Nominations Announced in Nine Categories




















LUX style Awards being the top class Fashion Awards of the Pakistani Fashion Industry always brings you the best Fashion & style statements.

The fashion nominations for the eighth LUX Style Awards were announced in Karachi by the LUX Style Awards office this week. The fashion jury, comprising editors and fashion writers of leading newspapers and fashion magazines, decided on five nominations each for the nine fashion categories.

The criteria for the nomination selections was set keeping in mind output and quality of work during the calendar year 2008. The jury was asked to view portfolios as sent by various nomination hopefuls and draw on their knowledge of work as seen by them all throughout 2008. The work of many aspiring and young fashion designers, make-up artists, photographers and models was discussed and analyses.

The 2009 Fashion Nominations are a mix bag of exciting raw talent, very bankable fashion industry stalwarts like Arif Mehmood for Best Fashion Photographer, and Tariq Amin for Best Hair and Make-up, whose outstanding work throughout 2008 won them nominations slots after a long gap. Others like Abdullah, Ameer Zeb Khan, Neha Ahmed, Fayeza Ansari, Khawar Riaz, Deepak Perwani, Sara Shahid at Sublime, Sonya Battla, Rizwan Beyg, Sana Safinaz and Umar Sayeed almost write themselves into the nominations each year on account of the excellence of their work, their high output and visibility in print and on the ramp.

The first level of voting was carried out in a meeting in Karachi last month where all the eleven-jury members attended a day-long session. Those present were Aamna Haider Isani, Andleeb Rana, Kaleem Ahsan, Madeeha Syed, Mariam Mushtaq, Moeen Pal, Muniba Kamal, Raheel Rao, Tehmina Khalid, Zahra Hameed and Zurein Imam.

The second tier of voting takes place next month when fashion industry designers, photographers, models, and make-up artists from across Pakistan select winners from among the announced nominations. At that stage, there are separate juries for each of the four disciplines of design, make-up, photography and modeling.

The LUX Style Awards for excellence in cinema, music, television and fashion are an annual awards event that aims to elevate and recognize Pakistan’s budding and established creative arts talent across the country.

8th LUX STYLE AWARDS
Fashion Nominations 2009

Best Female Model

1. Fayeza Ansari
2. Nadia Hussein
3. Neha Ahmed
4. Noore Bhatti
5. Rabia Butt

Best Male Model
1. Abdullah Khan
2. Ameer Zeb Khan
3. Arsalan
4. Iffi
5. Rizwan Ali

Best Fashion Photographer
1. Arif Mehmood
2. Deevees
3. Guddu Shani
4. Khawar Riaz
5. Rizwan ul-Haq

Best Hair and Make up Artist
1. Akef Ilyas
2. Guddu Shani
3. Khawar Riaz
4. Munazza Rizwan
5. Tariq Amin

Best Emerging Talent
1. Aaminah Sheikh (Model)
2. Adnan Pardesy (Designer)
3. Fahad Hussain (Designer)
4. Fayyaz Ahmed (Photographer)
5. Nisha Butt (Model)

Best Menswear Designer
1. Amir Adnan
2. Deepak Perwani
3. Ismail Farid
4. Kuki Concepts
5. Munib Nawaz

Best Retail Brand
1. Crossroads
2. Ego
3. FNK Asia
4. Generation
5. Stoneage

Best Pret Designer
1. Iman Ahmed at Body Focus
2. Maheen Karim
3 .Sadaf Malaterre
4.Sara Shahid at Sublime
5.Sonya Battla

Best Couture Designer
1.Bunto Kazmi
2.Kamiar Rokni
3.Rizwan Beyg
4.Sana Safinaz
5.Umar Sayee

Judging, deciding and then nominating the first class hit among many good are not as easy, particularly when it comes to Fashion Industry. LUX Style Awards every year presents the great opportunity in making your opinion about the best one.

Fashion Designers, your Friends


Fashion designers can be your best fashion friends if you are in a habit to listen to Fashion designers advices. Fashion designers simply give you the new and good looks and the change by Fashion designers always brings something unique in your personality.

Fashion designers are the imaginative people who create new designs. Fashion designers actually convert your plain Fashion statements into the stylish one. They initially work in generating the ‘idea’ comes in their mind. Then Fashion designers sketch that idea on the paper or on the computer artistically. They choose colors, combinations, contrasts, accessories etc, to develop an innovative piece of creativeness. This entire process, from generating the ides to finishing the product takes even months of Fashion designers.

In this way Fashion designers makes your insight colorful. In our country Pakistani Fashion designers doing the same job; by creating/introducing new and fantastic ideas. Pakistani Fashion designers have big responsibility in this scenario as it’s not easy to style the mind sets of the people here, about Fashion statements.

More or less all the Fashion designers throughout the world feel affection for their fascinating work, but at times fashion designers acquire their job as challenge. Fashion designers tell you what actually suits you in the light of their experience. Fashion designers advice you according to your physique & height etc; as Fashion designers knows better regarding to outfit adjustment. Fashion designers also have better knowledge about the latest trends and up-date fashion statements, so they will guide you how to match with the current fashion world. Good Fashion designers have got all the guts to read the mind of their clients, these Fashion designers can judge that what their customer desired for. Now-a-days this tendency of seeking advice from Fashion designers is establishing popularity.

So it’s always good to consult the Fashion designers; to make you or your occasion special.

Make-up Enhance your Natural Beauty-2


In our first part, we have told you about some precautionary measures regarding make-up; particularly about preparation of good make-up looks. After organizing the make-up products and directing yourself towards the good make-up ability, you need to access some more preventive measures of make-up.

Always start make-up with the fresh face and temperament. Wash your face gently, probably with some good mild soap or face wash; and re-wash with chill water. Some beauticians suggests that message your face with an ice-cube before applying summer/spring make-up. First of all applying good moisturizer provides you fewer chances of cracks in the base of your make-up.

Apply the foundation/base with intense care in your make-up as an equally blended /smooth base easily hides the blemishes or stains of your face. On the contrary un-equal or badly blended base of make-up highlights the stains on your face and makes them more prominent. If you are fancy to apply concealer, then do not forget to match it with your foundation. Artistic make-up easily covers all unwanted marks of your face.

For fine make-up another important thing is to select the standard make-up brushes, especially for the blush. Blush in make-up simply adds extra shine in your face by highlighting your cheeks. Always apply light colored shades on your cheeks to have soft make-up look, and to enhance your natural beauty. Light colored make-up shades like peach or light pink helps you in this scenario. Dark colored make-up shades can’t give you rosy & soft look. Also remember that apply the shades on the appropriate place on the cheeks for quality make-up; smile is the best way to direct you.

Eyes being the prominent feature of your face require the careful make-up. Do not forget to keep tissue paper beneath the eyes while applying eye make-up; as the extra dust if sprinkle on the face would disturb your neat make over. Preferably apply the eye make-up shades according to your dress code, but to have bit natural looks apply the light shades. Do not forget to apply mascara to define your eye shape for a neat make-up.

Applying lipstick would be the last stage of your make-up. Dark shades of lipstick kills your soft or natural make-up looks. So always apply light but glowing shades of lipstick too. Lip glosses goes best in this regard. Lip balms with the fruity fresh colors & protein treatment keep your lips healthy and glowing.

By considering all these important points you can straightforwardly enhance your natural beauty through soft make-up.

Make-up Enhance your Natural Beauty-1


Doing proper Make-up is not less than making a good sculpture. Make-up is an artistic way to enhance beauty; particularly light/soft make-up improves your natural beauty.

In order to do the nice make-up first of all it is very necessary to know about the maintenance of face features. Currently there are plenty of ways for a perfect make-up; both scientific & artistic. One should know both, for having command on neat make-up art. Other then this you should have knowledge about the make-up cosmetics; as make-up cosmetics or beauty products plays essential role in beautifying you. Do not forget to read the ingredients or other essential information on the make-up products, while buying them. If you are good in selecting/judging quality make-up products then its mean you have won half of the course.

Besides all these precautions, another important point to remember is to select the make-up product according to your environment & atmosphere. Because your skin gets the effects from the environment, so it’s vital to choose the make-up product, which suits your skin and complexion. People with the dry skin should use oil base products and those who have got the oily skin should prefer water base products. The lucky ones with the normal skin type are preferably recommended to use the water base make-up products. Especially for summer make-up most of the beauticians suggest to use water base make-up product, not the oil base.

Also apply the make-up according to your dress, occasion and age particularly; like you can hide your age with the artistic make-up and look younger, similarly heavy make-up will give you older look. So be careful and keep this thing in your mind while applying make-up. There must be difference in day & night time make-up.

By keeping in mind all these essential points, you can be a good make-up artist.

Pakistani Wedding Outfits - a sheer extravagenza



Mostly Pakistani designers use their brilliance designing in bridal wear and wedding outfits. weddings is a onetime experience for a lifetime and designers are aware that people prefer to choose wedding outfits which look best for this joyful occasion. Designers create wedding outfits in traditional styles, which vividly emit glorious cultural and Eastern values.

Designing Bridalwear and wedding outfits is one fashion line which never goes out of scene. Designers merge their imaginative sense in wedding outfits in a way to doll up the brides in stunning wedding outfits designed in perfect features to accentuate their beauty.

Colors of wedding outfits are somewhat preset, people prefer it that way. Using in the limited range of colors - from peach all the way to red - wedding outfits are designed gloriously to fit the feminine curves.

Wedding outfits normally include lehengas, churidaars, and ghagras. Wedding outfits are designed with fine detailing using zardosi, dabka, kundun work, resham embroidery, sequins work, muquash embroidery and swarovski crystals. Fabrics used for wedding outfits include chiffons, jamawaars, silk and banarasi in zarri weaving.

Nickie and Nina, HSY, Karma, Maria B and many others design wedding outfits in the most elegant and celestial manner. Wedding outfits are designed for the reason of their sheer popularity and demand.
Wedding outfits are slightly altered in styles, yet the basic style remains the same. Designers pay more attention to the designing details in wedding outfits, retaining the basic traditional style spirit and demand of their clients.
Wedding outfits are the most popular fashion wear in Pakistan. Wedding outfits are designed, keeping in view the desires and emotions of a bride.

Asian bridal dresses and wedding outfits are globally popular owing to their intricate designing, heavy embellishments, vibrant colors and elegant flowing styles, making a woman resemble a deity.
Indian and Pakistani wedding outfits are a sheer enchantment and mesmerize anyone who lays eyes on them. The sparkling traditional work and glittering details in the wedding outfits entraps you in a trance.

wedding dresses



Pakistani/indian wedding lehenga or lengha, ghagra choli and embroidered shalwar Kame

Thumbs up Pakistani/indian wedding lehenga or lengha, ghagra choli and embroidered shalwar Kame

Pakistani/indian wedding lehenga or lengha, ghagra choli and embroidered shalwar Kameez









Sunday, October 4, 2009